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Recruitment Marketing

Recruitment marketing has emerged as a crucial strategy in today’s business world due to its power in attracting and retaining top talent. It synthesises various marketing techniques and approaches aimed at promoting a company’s ‘employer brand’ to potential candidates for today and tomorrow and is “always on”.


A recent survey of Recruiters across the APAC region highlighted that using video as an integral part of a company's recruitment marketing strategy enhances the candidates experience, enables them to amplify their employee value proposition and more than a third use it to improve diversity, equity and inclusion.


And when it comes to measuring return on investment, users surveyed reported more engagement with their content (+23%); better quality of hire, plus improved acceptance and conversion rates (+21%); and reduced hiring costs (+19%).


So, if you want better quality candidates, quicker ramp and a reduction in staff turnover, recruitment marketing is an important investment in getting the right people to join your team.

Why You Need Recruitment Marketing

Recruitment marketing allows businesses to promote their employer brand, connect with potential employees, and inspire them to apply for job openings. In an age where candidates have numerous options, this strategy ensures your company remains top-of-mind, especially for the passive talent pool. By crafting a compelling employee value proposition (EVP), recruitment marketing helps build a strong brand image that resonates with future employees.

How do we talk to your future employees today?

In our highly competitive job market, where the employee has numerous options, recruitment marketing allows companies to promote their employer brand, connect with potential employees and drive them to apply for job openings or be considered an ‘employer of choice’.


By leveraging digital platforms, social media, content marketing as well as targeted and traditional media based on the target audience, companies can effectively showcase their culture, career opportunities and their unique employee value proposition (EVP) which cultivates a positive brand image and employer reputation to potential candidates.


Let WorkTrybe partner with you on your Recruitment Marketing strategy to ensure the right talent is attracted to drive your organisational success and growth.

"CONTENT IS KING"

Bill Gates (1996)

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Careers Site Landing Page

WorkTrybe will create, produce, manage and market your Careers Landing Page and its assets to ensure you are constantly talking to your target audience at a time that suits them. We can link to your applicant tracking system (ATS) and current careers site.


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Employee Hero Videos

Employee hero videos are a powerful way to not only showcase your organisation's incredible employees but amplify these videos to attract and engage potential candidates. By highlighting your company's purpose, culture, values, and the impactful work your employees are doing, you create an authentic and compelling narrative that appeals to prospective talent.


WorkTrybe partner with some of Australia's leading Video Production companies. We manage the entire process from scripting, on-site filming and editing right through to completion.

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Content Articles

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We adapt your consumer marketing messaging & tone to appeal to potential employees. We start by considering their motivations, interests, needs and preferences.



To support the ‘always on’ recruitment marketing campaign we produce a range of editorial content that can be published across a range of channels including your Careers Site, in newsletters, and on social media and can include:


â—Ź      Leader or Subject Matter Expert Interview

â—Ź      Copywriting

â—Ź      Headers

â—Ź      Images (stock)

â—Ź      Meta tags and SEO optimisation

Social Media

WorkTrybe crafts a tailored social media strategy using engaging videos and articles on your Employee Value Proposition, driving audience engagement and directing them to your landing page. We monitor and adjust content across platforms like Facebook, Instagram, and LinkedIn for optimal performance.


Our 'Community Manager' ensures consistent messaging and engagement with comments. We're adaptable, aligning campaigns with evolving employee role targeting. Plus, for broader reach, we offer traditional media campaigns on TV, radio, and press, depending on your audience and budget.

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Recruitment Marketing Tailored to your Brand

At WorkTrybe, we develop a recruitment marketing roadmap tailored to your unique brand and hiring needs. Our approach is designed to effectively engage potential talent through the following channels:

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Define Sourcing Channels

We help identify and leverage the most effective sourcing channels, from job boards to industry-specific platforms, to reach your ideal candidates, ensuring your employer brand reaches the right audience.
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Consult

Our recruitment marketing consultants begin by understanding your company’s unique needs, goals, and hiring challenges. We then create a custom plan that aligns with your objectives.
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Social Media

Our social media strategy ensures your brand connects with potential employees through engaging and targeted content on platforms like LinkedIn, Facebook, and Instagram. By showcasing your company culture and career opportunities, we build a robust online presence that attracts top talent.
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SEO & SEM

We utilise SEO and SEM techniques to boost your recruitment marketing efforts. By optimising job postings and career pages, we ensure your company ranks higher in search engine results, making it easier for candidates to find you.
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Partner Engagement

Our partner engagement strategies ensure that your recruitment efforts are amplified through collaborations with key industry partners, driving greater visibility and credibility.
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Diversity

Promoting diversity within your recruitment marketing efforts is critical to building an inclusive workforce. We help create targeted campaigns that attract diverse candidates and support your company’s DE&I goals.
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Talent Acquisition Partnership

Our talent acquisition partnership integrates with your internal team to develop and execute a recruitment strategy that aligns with your business goals. We support your talent pipeline with a steady flow of pre-qualified candidates.

The Approach

  • Consult

    Our recruitment marketing consultants begin by understanding your company’s unique needs, goals, and hiring challenges. We then create a custom plan that aligns with your objectives.

  • Content Collection

    We collaborate with your team to gather content that showcases your brand’s values, culture, and career opportunities, creating a strong narrative for your recruitment marketing efforts.

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  • Campaign Project Management

    We manage the entire recruitment marketing campaign from start to finish, ensuring that every aspect is executed smoothly and aligns with your overall strategy.

  • Recruitment Marketing Plan

    Our recruitment marketing plan outlines the specific tactics we will use to attract talent, from social media to SEO and SEM. This plan ensures that your employer brand is consistently promoted across all channels.

  • Campaign Report

    After each campaign, we provide a detailed report highlighting key performance metrics, such as engagement rates, applications received, and conversion rates. This report allows you to measure the success of your recruitment marketing efforts and make informed decisions for future campaigns.

Let WorkTrybe partner with you in the following:

â—Ź      'Live' Careers Page complete with direct links to your website and ATS.

â—Ź      Third-party and 'heat mapping' tracking of 'Careers Page' to measure audience engagement.

â—Ź      Highly engaging video content educating your potential candidates about your company's EVP, DE&I and workforce flexibility.

â—Ź      Scripting and video production on-site plus post-editing.

â—Ź      Social video edits for amplification to the target audience.

â—Ź      Ability to Licence and repurpose assets.

â—Ź      Copywriting of Job Ads and Templates in line with role and company EVP.

â—Ź      Article creation with text in line with SEO optimisation.

â—Ź      'Always on' marketing campaign to target audience to educate and engage with content.

â—Ź      Monthly performance and campaign optimisation



Let's talk!

Let us guide you on your recruitment marketing journey. Contact us for more information on how we can transform your business and talk to your future employees!

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Jamie O'Keeffe

Recruitment Marketing Manager

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