Recruitment Marketing
Recruitment marketing has become essential for attracting and retaining top talent by promoting a company’s employer brand through ongoing, targeted strategies. Recent APAC surveys reveal that integrating video into recruitment marketing enhances candidate experience, amplifies employee value propositions, and improves diversity, equity, and inclusion efforts.
Why You Need Recruitment Marketing
Recruitment marketing allows businesses to promote their employer brand, connect with potential employees, and inspire them to apply for job openings and register interest. In an age where candidates have numerous options, this strategy ensures your company remains top-of-mind, especially for the passive talent pool. By crafting a compelling employee value proposition (EVP), recruitment marketing helps build a strong brand image that resonates with future employees.
It also delivers measurable returns, including increased engagement (+23%), improved quality of hire and conversion rates (+21%), and reduced hiring costs (+19%).
For better quality candidates, faster onboarding, and lower staff turnover, Recruitment Marketing is a key investment in building the right team.
Careers Site Landing Page
WorkTrybe will create, produce, manage and market your Careers Landing Page and its assets to ensure you are constantly talking to your target audience at a time that suits them. We can link to your applicant tracking system (ATS) and current careers site.
Employee Hero Video
Employee hero videos are a powerful way to not only showcase your organisation's incredible employees but amplify these videos to attract and engage potential candidates. By highlighting your company's purpose, culture, values, and the impactful work your employees are doing, you create an authentic and compelling narrative that appeals to prospective talent.
WorkTrybe partner with some of Australia's leading Video Production companies. We manage the entire process from scripting, on-site filming and editing right through to completion.
Content Articles
We adapt your consumer marketing messaging & tone to appeal to potential employees. We start by considering their motivations, interests, needs and preferences.
To support the ‘always on’ recruitment marketing campaign we produce a range of editorial content that can be published across a range of channels including your Careers Site, in newsletters, and on social media and can include:
â—Ź Leader or Subject Matter Expert Interview
â—Ź Copywriting
â—Ź Headers
â—Ź Images (stock)
â—Ź Meta tags and SEO optimisation
Social Media
WorkTrybe crafts a tailored social media strategy using engaging videos and articles on your Employee Value Proposition, driving audience engagement and directing them to your landing page. We monitor and adjust content across platforms like Facebook, Instagram, and LinkedIn for optimal performance.
Our 'Community Manager' ensures consistent messaging and engagement with comments. We're adaptable, aligning campaigns with evolving employee role targeting. Plus, for broader reach, we offer traditional media campaigns on TV, radio, and press, depending on your audience and budget.
Recruitment Marketing Tailored to your Brand
At WorkTrybe, we develop a recruitment marketing roadmap tailored to your unique brand and hiring needs. Our approach is designed to effectively engage potential talent through the following channels:
Define Sourcing Channels
We help identify and leverage the most effective sourcing channels, from job boards to industry-specific platforms, to reach your ideal candidates, ensuring your employer brand reaches the right audience.
SEO & SEM
We utilise SEO and SEM techniques to boost your recruitment marketing efforts. By optimising job postings and career pages, we ensure your company ranks higher in search engine results, making it easier for candidates to find you.
Social Media
Our social media strategy ensures your brand connects with potential employees through engaging and targeted content on platforms like LinkedIn, Facebook, and Instagram. By showcasing your company culture and career opportunities, we build a robust online presence that attracts top talent.
Partner Engagement
Our partner engagement strategies ensure that your recruitment efforts are amplified through collaborations with key industry partners, driving greater visibility and credibility.
Diversity
Promoting diversity within your recruitment marketing efforts is critical to building an inclusive workforce. We help create targeted campaigns that attract diverse candidates and support your company’s DE&I goals.
Talent Acquisition Partnership
Our talent acquisition partnership integrates with your internal team to develop and execute a recruitment strategy that aligns with your business goals. We support your talent pipeline with a steady flow of pre-qualified candidates.
The Approach
Consult
Our recruitment marketing consultants begin by understanding your company’s unique needs, goals, and hiring challenges. We then create a custom plan that aligns with your objectives.
Content Collection
We collaborate with your team to gather content that showcases your brand’s values, culture, and career opportunities, creating a strong narrative for your recruitment marketing efforts.
Campaign Project Management
We manage the entire recruitment marketing campaign from start to finish, ensuring that every aspect is executed smoothly and aligns with your overall strategy.
Recruitment Marketing Plan
Our recruitment marketing plan outlines the specific tactics we will use to attract talent, from social media to SEO and SEM. This plan ensures that your employer brand is consistently promoted across all channels.
Campaign Report
After each campaign, we provide a detailed report highlighting key performance metrics, such as engagement rates, applications received, and conversion rates. This report allows you to measure the success of your recruitment marketing efforts and make informed decisions for future campaigns.
Where can WorkTrybe support you?
- 'Live' Careers Page complete with direct links to your website and ATS.
- Third party and 'heat mapping' tracking of 'Careers Page' to measure audience engagement.
- Highly engaging video content educating your potential candidates about your companies EVP, DE&I &
- workforce flexibility.
- Scripting and video production on site plus post editing.
- Social video edits for amplification to target audience.
- Ability to Licence and repurpose assets.
- Copywriting of Job Ads and Templates in line with role and company EVP.
- Article creation with text in line with SEO optimisation.
- 'Always on' marketing campaign to target audience to educate and engage with content.
- Monthly performance and campaign optimisation.
Let us guide you on your recruitment marketing journey!
Contact us for more information on how we can transform your business and talk to your future employees!
Jamie O'Keeffe
Manager, Recruitment Marketing
