The word work is written in black and blue on a white background.

Recruitment Marketing

Recruitment marketing has become essential for attracting and retaining top talent by promoting a company’s employer brand through ongoing, targeted strategies. Recent APAC surveys reveal that integrating video into recruitment marketing enhances candidate experience, amplifies employee value propositions, and improves diversity, equity, and inclusion efforts.

Let's Talk!

Why You Need Recruitment Marketing

Recruitment marketing allows businesses to promote their employer brand, connect with potential employees, and inspire them to apply for job openings and register interest. In an age where candidates have numerous options, this strategy ensures your company remains top-of-mind, especially for the passive talent pool. By crafting a compelling employee value proposition (EVP), recruitment marketing helps build a strong brand image that resonates with future employees.


It also delivers measurable returns, including increased engagement (+23%), improved quality of hire and conversion rates (+21%), and reduced hiring costs (+19%).


For better quality candidates, faster onboarding, and lower staff turnover, Recruitment Marketing is a key investment in building the right team.


How do we talk to your future employees today?

In our highly competitive job market, where the employee has numerous options, recruitment marketing allows companies to promote their employer brand, connect with potential employees and drive them to apply for job openings or be considered an ‘employer of choice’.


By leveraging digital platforms, social media, content marketing as well as targeted and traditional media based on the target audience, companies can effectively showcase their culture, career opportunities and their unique employee value proposition (EVP) which cultivates a positive brand image and employer reputation to potential candidates.


Let WorkTrybe partner with you on your Recruitment Marketing strategy to ensure the right talent is attracted to drive your organisational success and growth.

“Great companies don’t hire skilled people and motivate them; they hire already motivated people and inspire them.”

SIMON SINEK

Careers Site Landing Page

WorkTrybe will create, produce, manage and market your Careers Landing Page and its assets to ensure you are constantly talking to your target audience at a time that suits them. We can link to your applicant tracking system (ATS) and current careers site.

A woman is smiling on the homepage of a website.

Employee Hero Video

Employee hero videos are a powerful way to not only showcase your organisation's incredible employees but amplify these videos to attract and engage potential candidates. By highlighting your company's purpose, culture, values, and the impactful work your employees are doing, you create an authentic and compelling narrative that appeals to prospective talent.


WorkTrybe partner with some of Australia's leading Video Production companies. We manage the entire process from scripting, on-site filming and editing right through to completion.

Content Articles

We adapt your consumer marketing messaging & tone to appeal to potential employees. We start by considering their motivations, interests, needs and preferences.


To support the ‘always on’ recruitment marketing campaign we produce a range of editorial content that can be published across a range of channels including your Careers Site, in newsletters, and on social media and can include:


â—Ź      Leader or Subject Matter Expert Interview

â—Ź      Copywriting

â—Ź      Headers

â—Ź      Images (stock)

â—Ź      Meta tags and SEO optimisation

The power of video in engaging your audience and the value of hr business partnerships

Social Media

A man in a suit is standing with his arms crossed in front of a worktrybe logo

WorkTrybe crafts a tailored social media strategy using engaging videos and articles on your Employee Value Proposition, driving audience engagement and directing them to your landing page. We monitor and adjust content across platforms like Facebook, Instagram, and LinkedIn for optimal performance.


Our 'Community Manager' ensures consistent messaging and engagement with comments. We're adaptable, aligning campaigns with evolving employee role targeting. Plus, for broader reach, we offer traditional media campaigns on TV, radio, and press, depending on your audience and budget.

Recruitment Marketing Tailored to your Brand

At WorkTrybe, we develop a recruitment marketing roadmap tailored to your unique brand and hiring needs. Our approach is designed to effectively engage potential talent through the following channels:

The Approach

  • Consult

    Our recruitment marketing consultants begin by understanding your company’s unique needs, goals, and hiring challenges. We then create a custom plan that aligns with your objectives.

  • Content Collection

    We collaborate with your team to gather content that showcases your brand’s values, culture, and career opportunities, creating a strong narrative for your recruitment marketing efforts.

  • Campaign Project Management

    We manage the entire recruitment marketing campaign from start to finish, ensuring that every aspect is executed smoothly and aligns with your overall strategy.

  • Recruitment Marketing Plan

    Our recruitment marketing plan outlines the specific tactics we will use to attract talent, from social media to SEO and SEM. This plan ensures that your employer brand is consistently promoted across all channels.

  • Campaign Report

    After each campaign, we provide a detailed report highlighting key performance metrics, such as engagement rates, applications received, and conversion rates. This report allows you to measure the success of your recruitment marketing efforts and make informed decisions for future campaigns.

  • Where can WorkTrybe support you?

    • 'Live' Careers Page complete with direct links to your website and ATS.
    • Third party and 'heat mapping' tracking of 'Careers Page' to measure audience engagement.
    • Highly engaging video content educating your potential candidates about your companies EVP, DE&I & 
    • workforce flexibility.
    • Scripting and video production on site plus post editing.
    • Social video edits for amplification to target audience.
    • Ability to Licence and repurpose assets. 
    • Copywriting of Job Ads and Templates in line with role and company EVP.
    • Article creation with text in line with SEO optimisation.
    • 'Always on' marketing campaign to target audience to educate and engage with content. 
    • Monthly performance and campaign optimisation.

Let us guide you on your recruitment marketing journey!

Contact us for more information on how we can transform your business and talk to your future employees!

A group of people are sitting at a table looking at a laptop.

Jamie O'Keeffe

Manager, Recruitment Marketing

Share by: