Simple, when done right your Careers Page can do the following:
· Gain Higher quality candidates to apply (shifting your performance gauge)
· Find the right candidates that fit your company culture
· Minimise staff turnover
· Fast track performance ramp for new employees
Today’s workforce want to know all about a company before they apply for a role. Areas such as a company’s work /home flexibility, diversity, equity & inclusion, rewards and recognition and overall employee value proposition need to be readily available to educate a company’s target audience.
In today’s digital age, where attention spans are fleeting and information overload is the norm, companies must find innovative ways to engage with potential candidates. One such powerful tool that has gained significant traction in recent years is video content. Your brain processes visuals 60,000 times faster than text and so it is imperative to make your companies career page come ‘alive’ with visual content.
There are 7 reasons why video content is crucial for a company’s career page and how it can significantly impact on the recruitment process for the better.
1. Humanize the Company
Video content provides a unique opportunity to showcase the human side of a company. Through video content, companies can introduce team members, highlight their diverse talents and present the company culture authentically. Potential employees get a glimpse into the day-to-day workings of the organisation, creating a sense of belonging and builds trust in the company even before they apply.
2. Engaging and Memorable
Visual and auditory elements make video a highly engaging medium. A well created video can convey a company’s mission, vision & values as well as their employee value proposition more effectively. Videos are more likely to be remembered compared to standard text which enables your company to stand out in the minds of potential candidates.
3. Showcasing Company Culture
Company culture plays a pivotal role in attracting the right talent. Videos can provide an insider’s view of the workplace, allowing prospective employees to gain a clear understanding of the work atmosphere, team dynamics and core values. This transparency
helps candidates to assess if they align to your company’s culture even before they apply which in turn leads to more suitable long-term hires.
4. Demonstrating Opportunities for Career Growth
Video content on your Careers Page also enables your company to showcase the varying career paths and growth opportunities within your organisation. Staff testimonial videos discussing their career path/journey highlight the company’s focus and commitment to employee development and advancement.
5. Enhance Your Company Branding
Your company essentially has two brand messages, one you promote to your clients (both current and potential) and the second is your brand message to current and future employees. Building a strong employer brand is a magnet for top talent and naturally you want the best to want to work for you. Compelling videos can highlight awards, achievements, social responsibilities and commitments highlighting that your company is not just a workplace but a community that contributes positively to society.
6. Improve SEO and Online Visibility
Search engines prioritize video content, and websites with videos are more likely to rank higher in search results. By incorporating videos on the career page, companies can enhance their online visibility. This increased visibility can attract more high-quality candidates, ensuring a diverse pool of applicants for every job opening.
7. Speak to Modern Job Seekers
If you are actively speaking to Millennials and Generation Z, there preference of consuming information is through videos. A company that invests in video content demonstrates its willingness to adapt to modern communication preferences, making it more appealing to modern job seekers.
Making your company’s career page with video content is not merely a ‘nice thing to have’, It’s a strategic investment in transforming the recruitment process. By humanizing the company, engaging with potential candidates (possibly even before roles are available), educating the target audience about your company’s culture, workforce flexibility and overall employee value proposition will increase your companies profit by
giving you higher quality candidates, minimise churn and fast track the recruitment process.
